August 30, message, according to news agency reported that some sources have pointed out, the software giant Microsoft this fall will be massive counterattack intelligent mobile operating systems (0S) market, at least at the next $ 1 billion to promote new money to build of Windows 7, the challenges of today's Phone Smartphone OS market three Overlord: Apple iPhone's iOS, Google (Google) for Android and BlackBerry RIM BlackBerry's OS.
Microsoft wants to be a "Mobile OS market
Windows Phone 7 February this year to meet with people in the world, and Microsoft Windows Mobile Edition OS draw clear boundaries series, was quite well received. Taiwan Hongdadian (HTC), Dell (Dell), United States, Korea Samsung (Samsung) and LG (LG) is expected to launch Windows 7 mobile Phone. It is rumored that the HTC Hongdadian Schubert will pull out win every time, September was the first to the United Kingdom London publishing.
Deutsche Bank (Deutsche Bank) telecom analyst Dr que Tak Fort this month to visit United States Washington cities including Microsoft headquarters, he disclosed that Microsoft it for battle for mobile OS market pie is hold the Rubicon determination, light is a marketing budget that provides up to $ 400 million, plus research and development expenses as well as manufacturers, telecommunications industry, the application (app) developer subsidies, must exceed $ 1 billion.
Microsoft in the past few years in mobile software and hardware performance really worth mentioning, research and development team and Google to shame, initial flagship enterprise user policy blunders, touch screen technology is far behind Apple; last April and spectacular launch of Kin mobile, less than 6 weeks with a $ 1 billion in research and development funding heroic martyrdom.
On the other hand, Microsoft's OS is not like Android go free route, past Windows Mobile each set to the manufacturer the right to charge for about 15 US dollars in gold, even if the price of Windows 7 Phone to us $ 10, you may still affect the manufacturer's willingness to cooperate.
But Microsoft executives still on Windows Phone 7 full of confidence, claiming that its business model would combine the strengths of the iPhone and Android. Smart phones for threatening the survival of application development, Microsoft said vendor response, download development tools has more than 30 million pen, then we will be able to provide for a cell phone family dazzled by the application.
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