When you first see Windows Phone 7 interface vision at that moment, your first impression of what is simple from not too extreme and let your eyes bright color tiles or plane of stuffing you cannot help but disappointed that's it? of course, there will also be commended, criticism, however, these are not focused on, in the face of this to a new Metro named visual language, I want to say is this the birth of a new language of revelation.
In WP7 inside we didn't see Vista transparent frosted glass texture, didn't see the Surface of the gorgeous cool, totally subversive "transparent, texture and reflective" mobile device interface design trends, presenting in front of the user is in the past, I have never seen it's simple, easy to hold several color! this is the face of the iPhone and Android deliberately to distinctive, unique? of course not, this is neither a deliberately evaded iPhone's magnificent sense nor boast of the innovation of the opposite, because there is only one: the objective needs.
First of all, experience the core value of metastases to the content, does not mean that form from this become important, on the contrary, the more you need a completely new design language, a new form to adapt to these changes. Previous experience design for mobile devices, universal laws of logic is through a can be mapped to a function, or the contents of the text, graphics, such as the icon for the user to provide a gateway to a feature or content of the portal, and now, the entrance into the content itself; Secondly, the technology and hardware advances, promotes interactive experience changes in development mode, interactive mode becomes possible vectors, it is clear that the original bitmap-based user interface of Visual language system no longer fit this model; finally, with MS products and platform line of expansion, a different interface languages, like early Winform style and rear Aero, obviously lacks a unified visual brand image and, therefore, an urgent need for a new Visual language system to a unified visual experience in this environment, the birth of a brand new interface design language – Metro.
The purpose of innovation is not a distinct
Visual communication and artistic creation, the difference between the former functionality. Mobile device interface design in a particular aspect of Visual communication with and the same character, different, better than Visual communication on functional requirements are higher, that is what we call in order to solve the problem. This does not resolve the problem of design, and product design; production cuts of design, it is meaningless. As for style, whether it is luxurious texture with reflective or transparent gradients and cut or light, this is not the core of Visual language, the user interface is dependent on product functionality, and visual language is and in addition to the product itself more closely related factors, such as construction, or harmonization based visual brand image needs or solve a particular aspect of the problem. However in practice, many people tend to a misunderstanding, it is faced with a new product demand, trying to pursue their design is so different, and this kind of out of the ordinary, often will simple directly reflected in the style of Visual language, the blind pursuit of gorgeous effects, texture, reflective and complex color gradient, completely ignored the characteristics of the product itself, the user's characteristics and interactive scenarios and is based on platform features. For example, many users of iPhone in swarms, a big reason is because Apple top to bottom for the pursuit of the perfect experience the extreme, App Store model then decided to allow a large third-party developers to develop their own application, but the mass which inevitably disrupt the unity of the perfect experience, so Apple to address this problem in the SDK to build one for iPhone desktop icon in the visual style of the standard, in this standard, the developer only needs to provide a picture, you can make your own logo and systems experience to maintain the perfect match. However, they often find it in the App Store has similar application, maybe the developers or designers are really want to make your own application out of the ordinary, but it is a risk of very big difference or originality, as in a unified experience quality and experience has already reached a very high degree of standards of the platform, as application level of the product, a very important principle is to keep with this experience, on this basis to highlight their own characteristics, and completely because of the prominent characteristics, the effect will only be counterproductive.
The user interface of value dependent on the product itself functions exist
Innovation is all design life, but not all, experience design is governed by the principles and conditions, the Visual language of innovation. Frankly, I don't want to take the iPhone for example, because all the people talking about mobile device experience will help her to do the case, but no way, I and everyone else can't help:). Also remember that for the month of January 2007, the iPhone release? Yes, when you see the classification screen unlock functionality, is not a stunned fingers gently stroke?, the original can be so fun? actually, yet is not a designated screen experience on novelty, but the novelty does not have to too many additional operational efforts. Subsequently, there was a wide variety of unlock: unlock the curve picture; picture smiley unlock; later also has a circle full run of the unlock. But in fact, all the programmes are not the unlock method changes — that is, from A to B's trajectory to trigger changes to unlock actions, is just a Visual reflection on the UI, the end result is to use the Visual language of the logical completion of the operation, the problem is that although the
There are a final settlement of your unlock the problem, but at the same time created a problem.Mobile device is not the same as handheld entertainment devices, the mobile phone is not a PSP, Xbox, whatever it is to have more entertainment features right now, it's most basic roles, tools, or call handheld mobile device terminal, for daily tools, and then new experience, eventually returning to its basic experience or basic application, if the above is not easy, we can imagine: girl out of her left hand carrying supermarket all shopping bag, the right hand took out phone calls to her boyfriend, but found the screen as a Hooker, Guy in test your eye-hand coordination capacity · · · · · · · Vision is intended to be mapped in the physico-chemical
In the iPhone, iPad, represented by the mobile device platforms, the proposed the concept of physical and chemical design is becoming a trend or trend, design to be materialized, my personal conclusion is: physical and chemical nature of the proposed design is the virtual environment product experience for a characteristic in the real world to find a map, and then put this mapping through the design language of induction in experience in Visual or interactive form to embody, thus enabling product experience itself more fidelity and emotional, and more in line with the user's cognitive psychology, therefore, intended to be a physical design relatively important condition is that this mapping relations was established, in particular for Visual language and the visual style, this map will appear to be particularly important in the relationship, as simple as innovation and creativity, the result is the ultimate experience is not very good with the user's cognitive psychology, but will increase the user's cognitive burden, much less of an effort to improve the value of experience.
Therefore, as a user experience design part – visual language, itself from the perspective of Visual brand image needs innovation, greater commitment to addressing issues and innovative, creative, is this based on meeting the functional requirements of the first condition for the premise of the fetters that break through the old redirect design, not merely through forms to express the difference between simple, just around the differences of the innovation, the innovation is narrow, and is fragmented, the courage to design new, Gwen never.
Wen/Tencent CDC Blog
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