Mobile, Internet company defeat WP7 Microsoft at straws

Microsoft executives have to face an unavoidable reality — because mobile strategies and Internet business, Microsoft is in the Internet and to the "application is King" age lose competitiveness. July 29, the financial analyst and investor meeting, the Microsoft Entertainment and devices division Robbie Bach, President of-: "in the mobile phone hardware and software business suit business and compared to competitors such as Apple has done is not good enough." This was the most successful software company, had to admit that he is going on in the mobile business.

According to the recently released Microsoft fourth quarter results show that as of June 30, 2010, the entire fiscal year, Microsoft's overall revenues reached a record $ 624.8 million, compared with a growth of 7%, but the company's business growth still rely primarily on Windows 7 and Office 2010 both products in the enterprise market performance, as Microsoft's long-term strategy of mobile and online business worth mentioning.

In the world's largest mobile terminal market — China, Microsoft's PR firm is asked, in a mobile strategy of publicity as possible "keep a low profile, will focus on the Windows and Office" above. In fact, for just issued 3 g licences in China market, Microsoft has's goal is to double the sales objectives. Let the Chinese mobile users can use the Microsoft operating system on the website of the mobile phone, watch live television or download page.

Microsoft's mobile communications sector and even in China and the United States have deployed a dedicated development team, help the 3 g times of Chinese carriers do develop custom work. But there is no Microsoft "has published more than six months and mobile operating system-related content. "A Microsoft Media public relations person told reporters that" we are waiting for Windows 7 release Phone miracle. ”

As the inventor of the smart phone operating system, Microsoft until the second half of this year to be ready for mobile phone version of the Windows 7 operating system release Phone. While Microsoft Internet market main rival Google's mobile operating system Android market share has more than Microsoft's Windows Mobile 6.5; at the same time, Apple's iPhone 4 antenna design flaws still being sought after, out of the limelight. But three months ago, Microsoft had just abandoned will be a listing within two months of the name of "Kin" cell phone. This was originally designed for community friends and students of the Smartphone market because the features and prices were too high, and is considered a Microsoft Smartphone strategy on a failure.

Prior to departure from Microsoft to Google for a department supervisor Donne. Dodge (Don Dodge) and even in a blog "persuasion" in his old Club don't waste in the input on a Smartphone, the billions of dollars in research and development investment to give shareholders dividends.

Let the person not optimistic message from partners.

A few days ago, Microsoft in the PC operating system strong allies, Hewlett-Packard announced that the company's Smartphone Palm WebOS mobile phone operating system will be used instead of Microsoft's upcoming Windows 7 operating system; although Phone HP spent 12 billion US dollars to purchase Palm is to have its own mobile phone operating system. But as Microsoft's largest customers, lost HP support is still a big blow.

While Microsoft still has a Dell, ASUS, LG, HTC and Samsung, and other mobile phone manufacturers. But compared to Google's Android operating system, Microsoft Windows Phone attraction to the hardware manufacturer has been worse than previously.

For mobile phone manufacturers that are not subject to the carrier, the selection and strong platform manufacturers is imperative, but to look forward to Microsoft's Windows Phone immediately turn the tides is unrealistic.

And independent software vendors are working with Microsoft's distance.

Data show that in the world based on Apple's iPhone OS platform developed applications up to 25 000, the developers also have hundreds of thousands, mostly individual enthusiasts. But based on the Microsoft Mobile platform development of application software only 650, developers are primarily Microsoft engineer, is why Apple cell phone even if they do not always have an out-and-out innovation still has numerous fans sought after.

After release the WindowsMobile6.5, Microsoft hasn't been able to move the front extending PC brilliance — send as much as possible in a variety of mobile hardware, while looking for more software developers to deliver content and application functionality.

Ericsson a marketing manager in the interview said that "both in global and China, we are currently doesn't think much of Microsoft's mobile operating system. "Sony Ericsson only X2 this product adopts Microsoft's operating system.

Domestic application software development and technology recently was viewed shangbo rampant for iPhone and Android 3 g smart phone platform for software development training. The company from 2008 began to Apple's iPhone platform development applications, benefiting feng, currently has more than 30 products in the Apple App Store application store on the application of hot, of which two have been selected as the "global Apple boutique application".

To each software download 2-5-dollar revenue calculation, the company has evolved from Apple's iPhone OS flat

On the accumulated wealth of a few very objective and will also continue to accumulate.

Asked about why ignore Microsoft's Windows Phone development platform, the company founder Wang wave that user choice is their primary problem, the "hardware device and Microsoft's operating system is suitable for more trouble, on the other hand, both the number and application software developers, Apple and Android are showing tremendous advantages. "At present, they are waiting for Samsung cell phone manufacturers to provide application based on the Android platform, development of individual software customized software fees from a few thousand dollars to several million dollars.

From Apple's developer mode to see not only a foretaste of a science and Technology Expo. In fact, the iPhone in China launched less than a month, the size of the network, companies are scrambling to as it launched for the Chinese market of popular software applications.

Over the past three years, Microsoft CEO Steve Ballmer stressed repeatedly in various forums, mobile communication and the importance of PC fusion. As a software company, Microsoft is not possible in the pivotal "cloud computing" and in the absence of the era of mobile Internet, after all future applications will mainly focus on mobile phones, Tablet PCs and TVs these Terminal and non-PC, which is the software industry's future lies.

I hope Windows Phone 7 in the autumn of publication on Microsoft and Steve Ballmer, will not be a late consolation.