Åœ — äº¬æ — ¶é — ' 14 July message, according to foreign media reports, Microsoft's mobile platform services Senior Director product management Todd · Blix (Todd Brix) on Wednesday said that Microsoft will providing Windows Phone 7 platform for third-party application developer provides financial incentives to motivate them to Windows 7 application Phone, allowing for Microsoft and Apple, Google, and other products.
Blix said that Microsoft's financial rewards including free tool, test, cell phone, software development and marketing funds, and so on. In some cases, Microsoft will also provide application developers with revenue guarantee that when the application sales is not up to expectation, Microsoft will provide application developers with compensation pursuant to the agreement. Microsoft is working on its flagship mobile operating system patches to regain misappropriation by Google and Apple's market share. To persuade consumers to use Phone with Windows 7 platform products, Microsoft has introduced Windows at the end of the year Phone 7 platform phone listing, submit to the user and provide a wide range of games, music and navigation applications.
Market research firm ABI Research Analyst Kevin · pakpattan (Kevin Burden) in clear use Windows 7 platform mobile Phone can attract consumers before, some developers may not be willing to be Windows Phone 7 platform application development. Pakpattan, saying, "in the present circumstances, Microsoft cannot attract the application developers to develop applications. Thus modalities with financial incentives to motivate developers, is an excellent strategy. ”
Blix said Microsoft in previous mobile operating systems also use similar measures of compensation, but this time will pay more money. However Blix did not disclose the financial rewards of Microsoft this specific amount. He said, "we will attract a large number of investments of small and medium-sized application developers understand Windows Phone 7, and do all we can to provide them with resources to assist them in our platform. We hope to cooperate with them. ”
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Microsoft must reverse the its mobile business continued to drop. The company CEO Steve Ballmer · (Steve Ballmer) this week said that Microsoft's Windows Mobile "missed a generation" product and paid a lost cell phone market share price. Market research firm ABI statistics, Windows Mobile for the first quarter of the global Smartphone OS market share 6.9%, lower than the same period last year by 10.8%. At the same time, the Apple iPhone's market share rose to 15.8%; the share of mobile phone Android to 9.9%.
Sources, there are four application developers and Microsoft signed a cooperation agreement. Except for Microsoft's cash bonus, they also get a revenue guarantee, return to Windows 7 application Phone. Other mobile platform developer uses different ways to encourage developers to develop applications for them. Apple and application developers to reach agreement on the proceeds. Since 2007, the iPhone was released, Apple to sell more than 5100 million iPhone.
Apple's current iPhone mobile phone provides estimated 22.5 million shall apply. Use of the Google Android operating system the application number is close to 10 million. Microsoft is currently from scratch to provide application Windows Phone 7. And Android mobile phone or iPhone compared to the use of Microsoft Windows operating system the application number can only be used to describe the scarce. ABI's statistics, as of the end of 2009, Microsoft has only the application of paragraph 246.
Pakpattan finds that Microsoft has a strong financial resources, the company continued to be Windows Phone 7 platform, means that the company can more easily attracted to the developer. Some developers believe that Windows Phone 7 platform success. But in Windows 7 is not listed on the Phone, hard to convince more application developers to develop applications for this product.
Microsoft stock price rising in the NASDAQ market on Wednesday 30 cents, closing at $ 25.13. This year, Microsoft's share price decline in cumulative reach 18%.
Text/Tencent tech news
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