Release schedules a to be changed for the next generation of Microsoft's mobile platform product, at the Mobile World Congress 2010 announced that the final named: Windows 7 Series Phone. The device will be listed in the autumn of 2010.
Change too much:
Location changed, from the Windows product to the mobile device extends to Life for the so-called "Maximazier", conceptual tend to "consumers" and "social", while the previous version has been in favor of the "enterprise". The biggest reason is the most powerful competitors by Black Berry into iPhone.
First name change, from the earliest Windows Mobile 7 to 7 Windows Phone. Windows Mobile 7 this name has no real announced, but according to the previous naming rules should be Windows Mobile 7, internal has always been called. Will Windows Phone to go with the Microsoft mobile products overall brand image changes, and the need for a more easily understood by "consumer", I feel more familiar and intimate brands. But also to escape to emulate the iPhone or the suspicion of the GPhone.
Development team has changed, the Windows Mobile product after 6.0 Group (MCB) has been changing. Know Joe Belfiore the Zune team brought in, the original team is reshuffling, this is not difficult to explain why 6.5 SDK release has happened.
Operating system changed, although the underlying Windows CE is now Windows 7 original Phone has Windows Mobile based doesn't matter. Jeo Belfiore put Zune even people bring it along with the code.
Interface, interface design overthrown many times to know Joe Belfiore came in with the Zune. In fact, Windows Mobile 7 in iPhone release before development research and development, but iPhone release, the company's internal messages indicate that research and development in Windows Mobile has no competitive, and implies a lot of independent innovation and design have accidents occur in the iPhone, since Windows Mobile's internal message is the extraordinarily bloody defeat. My first experience was at the meeting on the PPT show mobile took two photos, results are two GM level supervisor called a corner and looked at me from the phone, delete, and warned once leaks very serious consequences. Windows Phone 7 earlier Edition design in Microsoft Live Mesh promotional video was seen, but now it seems that WP7 is something completely different.
Earlier Windows Phone 7 design interface
Business model changed, previous Microsoft operating systems that provide most of the work done by the OEM, only to a degree granting technical support. And now from chip, sensors, drives, to applications from Microsoft say that even the device look and interface theme colors have strict limitations. The previous mode, I provide basic platform of Microsoft, it's up to your OEM, you earn no money, I have, I have no risk. Now is my Microsoft all say, I take the risk, if you are willing to make money with OEM, they help me to finish the last kilometers, OEM basic little risk. From the user and developer point of view, the shortcomings of the previous model is the phone made of strange, it is difficult to fit all software, hardware and stability. The new mode, Microsoft products more accountable, to the extent of the iPhone maker Apple, but a significant number of, after all, Apple is making money, Microsoft or training environment.
Development platform, on Win32 in Zune OS, not support .NET CF is not fully compatible with the original .NET CF for Windows Mobile. Now mainly use XNA Silverlight and to develop applications and games, Winows Mobile Windows Form development ceased to exist.
Joe Belfiore when publishing the "Phone" is not a PC, and although no clear prior to Microsoft, but essentially has to do when Windows Mobile PC, including the operating system kernel, development platform, user experience, even with the software developers of cooperation mode. Windows Phone 7 emphasized that "integration user access experience," and everything to the requirements of consumers (as early as the do),
Joe Belfiore this man is a legend, from the Windows XP, the Windows Media Center, the Zune's user experience design, he is the main, cannot help but feel on Windows Phone 7 have great confidence in the future.
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