Åœ — äº¬æ — ¶é — ' 8 October message, according to foreign media reports, Microsoft Windows will be launched next week Phone 7 product that is more looking forward to the outside world, this product is able to have Zune or Xbox fate of the same success. It can be said that Microsoft's consumer products do need luck, for example the profit from its launch of the first Zune, and then to the remarkable success of the Xbox, seem to have condensed the element of luck. Another example, in the operating system, from Windows Vista to Windows 7, also experienced a failure to successfully change.
Today, the upcoming Windows 7 product Phone Johnny. In fact, Microsoft has the opportunity to defeat by virtue of this product, but Android is a prerequisite that Microsoft needs to change this product extremely awkward name. The industry after a detailed study that Windows 7 is indeed able to Phone to promote Microsoft's profit play an important role in the process, but its name is clumsy. Microsoft wants to take full advantage of Windows Phone 7 opportunities, you need to consider adjustments to its name. We may wish to consider the following products, for example.
Zune
Microsoft's first Zune products once more looked forward to the industry, consumers see this product, but keep a sense of disappointment. In fact, Microsoft has also taken numerous measures to make the music more social, but also trying to save consumption costs, and help consumers to more easily use music content, which is also the Apple untouched. In addition, the retailer is also very hate Apple, because Apple is not only a strict control of their music, but also opened its own store to compete with these retailers. But in contrast with the Apple, Microsoft provides a large number of attachments, and providing marketing assistance.
However, despite this, the Zune in debut, immediately after the words, said that consumers were not good that the Zune is shaped like a lump of founder of manure heap (especially Brown Zune looks more like). However, Microsoft will subsequently be improved a few words, today's version of Zune products seem to have enhanced the strong gravitation, but it still does not start with an Apple product real competition.
Xbox
Xbox is a different product, since Gamer's preferences, the Xbox also continued success. Xbox product momentum in lot of marketing, but under the debut market its contour design initially or from a cost perspective, rather than pursuit of magnificent appearance, such initiatives is contrary to the industry, is also not available in the Apple.
Today, the Xbox product has become more sophisticated, there is no doubt that the new version of the Xbox will become one of the most beautiful game. Conversely, Sony because significant investment costs in advance, it leads to the dilemma facing the PS3 products, due to higher sales prices discourage sales, Sony PS3 product line also into a loss.
In addition, Microsoft also accelerate the Xbox network functionality, at the same time, Sony in order to save costs, but had to reduce the attractiveness of its products. Microsoft is victorious, Xbox product market advantage greatly exceeded the Sony and Nintendo, and other products. If someone ask whether Microsoft video game market leader, is no doubt that Microsoft is certainly the market on an important role, this could also promote Microsoft into the Smartphone market is a major reason.
Windows Phone 7
Windows 7 upcoming Phone, in fact, Microsoft has a large number of potential advantages. It is rumored that Microsoft in this product's marketing budget is already more than Apple, its user interface is also more graphical, but also better than Apple iPhone and Android mobile phone interface is novel, it is also better than Android software and many other hardware is compatible. More importantly, Microsoft's Windows 7 mobile Phone not only through the United States Telegraph and telephone Corporation (AT & T) sales, but there are other more carriers, Windows Phone 7 phone design also has a variety of tricks.
In fact, Google has not been its product do more marketing tool, but is completely dependent on service providers or equipment manufacturers. Google is taking measures to reduce costs, and therefore it does not spend more money for marketing, its marketing budget is significantly less than Microsoft and Apple.
Finally, Microsoft if you also want to develop for TV and movies such as alternative products, it will also be on Apple in this initiative in the field of threat.
Factors associated with the name
The outside view, Microsoft can make Google surprised and even likely that Apple was shocked. However, the "Windows 7" Phone that name really make people unhappy. You can imagine, the user can proudly say, "I have a iPhone or Android phone", but if you say "see, I have a Windows Phone 7 mobile", the sounds are very uncomfortable.
The outside world have tried to "Windows 7 mobile Phone" name changed to "cell phone" that WP7 new name sounds seem to have is much better, but it is not enough to embody the features of this software platform. Outside view, Microsoft Windows Phone 7 mobile success also with Microsoft can spread its mobile platform to mobile phone at the same time, as well as a good name for a direct relationship, if Microsoft was able to successfully promote their mobile platform and crisp up for cell phone products
Name, then the consumers to purchase this product, will undoubtedly be more proud to promote.Therefore, then go back and look at the Xbox, which has not called "embedded Windows XP system's game". Microsoft's success with consumers about the purchased Windows 7 level of mobile Phone has a direct relationship, if consumers mentioned "Windows Phone 7" name, the less the number of times, then this kind of mobile phone sales will be better, Microsoft also will be more successful.
